@fitness_smc
From 2 online clients to £6k/month
@shannonbillowsfitness
From 12 to 45 online clients in 3 months
@julzylim
Doubled online clients to almost 50 and hired a coach in 4 months
@clarekershaw
From just a few online clients to hitting £15k/month online
@mattjfit_
From gym floor PT to full time online coach with two coaches hired
★★★★★ Rated 5.0 on Google
Read our verified client reviews ⬇
IS THIS YOU?
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You’re confident in your fitness knowledge but feel completely stuck with attracting online clients.
HERE'S THE PROBLEM...
You have imposter syndrome putting yourself online and lack consistency with your marketing
THE GOOD NEWS? TO GET ONLINE CLIENTS..
You don't need a huge following
Over the last 7 years, we've helped over 700 fitness coaches build online coaching businesses that allows them to earn way more money, choose the hours they work and enjoy life to the fullest whilst loving the work they do
DOES THIS SOUND FAMILIAR?
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You don’t align with the flexing, huge egos, cringey marketing and pushy sales tactics
DO YOU WANT THIS INSTEAD?
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Someone to hold your hand and help you build the business on a truly 1-1 basis
If everything you’ve read makes sense to you, you're in the right place.
Below you'll see results from coaches who started where you are now and used our methods to build the business and life they’d always wanted
You’ve wanted to get help with your business for a while but all you see are ads from mentors
You don’t know what to post or how to generate online enquiries
You have less than 10 online clients and you’re seeing other coaches have success whilst you stay stuck
You’re watching free content every single day but feel more confused than when you started
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You want to make £5k+/month from your laptop, working the hours you want, anywhere in the world and doing the thing you’re actually passionate about. More time for loved ones, hobbies and to do the things you actually enjoy in life.
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You’re a PT on the gym floor or stuck in a 9-5 you hate and you desperately want a successful online coaching business.
You don’t need to be an extrovert or social media person (I’m not)
And you don't need to spend the next 2-3 years figuring it all out through trial and error
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Promising you’ll make huge amounts of money in no time and you know it’s BS
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You’re put off by the huge upfront fees or long term contracts
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With a track record of helping hundreds of coaches build successful online businesses including those starting with zero clients
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Offering affordable monthly rolling options - complete flexibility your side
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And no "£10k months in 30 days" nonsense - just down to earth advice with no huge promises or awkward sales
WHAT DOES THE
MENTORSHIP INCLUDE?
CONTENT
Most coaches just post and hope for clients. Simply niching down and posting value isn’t enough.
We’ll show you what to post, how to present it professionally and how to position yourself so the right people start reaching out to you every week.
No more guessing what to post or copying other coaches
Using our Track Stopper Method™ you’ll be able to easily stand out from other coaches.
OFFER
It’s much easier to sell a Porsche for £20,000 than an old Toyota.
If your offer is personalised plans, a check in and WhatsApp support you’re the old Toyota and you’ll sound like every other coach.
We’ll help you build an offer that actually gets people excited to work with you by packaging your own unique mechanism.
GROWTH + ENGAGEMENT
More eyes = more opportunity = more sales if those eyes are your potential customers.
We’ll show you how to leverage affiliates, collaborations, your clients and the algorithm to get you in front of thousands of new people every single week without spending a penny on ads.
Because posting to 200 followers isn’t going to get you the business you want.
SALES
No more winging it on sales calls. We’ll teach you our No Selling Sales Method™ so almost all of the work is done before you even get on the call.
That way sales becomes easy rather than something that’s pushy or awkward.
By the end you’ll be converting over 80% of leads at a premium price
PRICING
Most coaches undercharge and end up overworked and underpaid with poor quality clients.
Once we make your marketing unique and your service world class, it’s going to be easier than ever to charge what you’re worth and earn great money.
We’ll help you build the confidence and mindset needed to do this.
RETENTION
Signing clients is one thing, keeping them is another. Our best coaches keep their average online client 12 months.
The industry average is 3. That’s 4x longer and 4x more income.
We’ll show you our 9 Step Retention Framework™ to deliver a world class client experience that keeps people longer, gets better results and generates referrals consistently.
WORLD CLASS COACHING
Clients don’t buy coaching, they buy results. We’ll help you improve your coaching so your clients achieve better transformations which then become your best marketing asset.
Simon, former head of education for the largest PT company globally, leads this area for our coaches.
Our Social Proof Hack™ will help you build a portfolio of results even if you’re starting with zero clients and results.
SCALING
Once you’re signing clients consistently, it’s time to grow without burning out.
We’ll teach you how to use marketing automations, paid ads and proper systems so you can take on more clients and earn more money without working more hours.
COACHING SYSTEMS DFY
We’ll show you exactly which app to use based on your style to coach clients professionally with our in depth tutorials.
You’ll learn the exact steps you need to take clients through from the moment they decide to work with you.
Everything is already done for you by a graphic designer to deliver a high-quality experience (and save yourself hours of time).
Consultation forms, nutrition guides, training plans, recipe books, tracking guides, t&c’s.
YOU WON'T DO THIS ALONE
Every 14 days you'll have a private 45-minute coaching call focused entirely on your business.
No generic group coaching. No sitting through advice meant for somebody else.
Just personalised guidance, accountability and support based on where you're currently stuck.
You'll also receive:
✅ Weekly business audits
✅ Daily message support
✅ Personalised action plans
Without sounding patronising, we’ll hold your hand and walk you through the process because that’s what stops overwhelm and gets you the best results
@the.aimee.method
From burntout PT and 0 online to 24 online clients
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@milnofitness
Zero to 30 online clients
@gigierhardt_nutritonist
From 5 to 30 online clients at £300/month
WHY SHOULD YOU TRUST ME?
I started in the industry working as a 1-1 PT for 5 years in London. This was great, I loved what I did and was able to earn a decent amount but I knew I wanted more impact and the ability to earn money in any location.
At the start of 2016, I transitioned my coaching online and worked fully online with clients for over 4 years.
During that time, I was able to significantly increase my income whilst having more flexibility and freedom with the work that I did.
My team and I now mentor almost 100 coaches on a 1-1 basis, helping them achieve the same results with their business that I did, taking it fully online and giving them the financial, time and location freedom they deserve.
In 2019 alone, I was able to travel to 17 different countries without that travel affecting my income or the work that I was doing with my clients.
The main goal for me has never been the fancy cars, expensive watches or huge houses. What drives me is being able to travel the world, create incredible experiences, have full freedom over when and where I work whilst still seeing my bank balance grow every month. Helping my loved ones and retiring my Dad was the most rewarding thing I have done to date.
I’ve walked the walk and learnt a tonne along the way. Everything we teach comes from building my own coaching business and helping 700+ coaches build theirs.
But don’t just take my word for it. Take a look at the results our clients have achieved below.
@janesmallcoaching
30 online clients and full time online coach
@coachedbychiarafrancesca
From 1 online client to 5k/month in 3 months
@am_fitness_pt
From 2 to over 30 online clients
@theceopt
PT and studio owner transitions online
@reece.kyffcoaching
From new PT to 32 online clients and 5k/month
5 REASONS FITNESS COACHES CHOOSE PTEXCEL
BUILD A REAL BUSINESS, NOT JUST SIGN A FEW CLIENTS
Most mentorships focus on getting you your first clients.
That's great... until you realise you still need to keep them, deliver results, generate referrals, increase prices and build systems.
We help you build the complete business.
From marketing and sales to retention, delivery, client results and long-term growth.
Because our goal isn't to help you sign a few clients.
It's to help you multiply your income and build a business that lasts.
PERSONALISED 1-1 SUPPORT EVERY STEP OF THE WAY
Most coaches fail because they get stuck.
Not because they lack information.
That's why you'll receive a private coaching call every 14 days, weekly reviews, direct message support and personalised action plans.
Everything is tailored to your goals, experience level and current situation.
No generic advice.
No getting lost in a group coaching programme.
Just clear next steps and accountability.
YOU'LL NEVER FEEL LIKE YOU'RE DOING THIS ALONE
Building an online coaching business can feel overwhelming.
Especially when nobody around you understands what you're trying to achieve.
Inside PTExcel you'll have direct access to our team and a community of ambitious fitness coaches all working towards the same goal.
You'll be surrounded by people who are building, growing and succeeding alongside you.
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DESIGNED TO PAY FOR ITSELF
The goal isn't to buy coaching.
The goal is to create more income, more freedom and more opportunities.
That's why we've designed the mentorship to help coaches add £5,000+ per month in online revenue and build a sustainable business around their lifestyle.
When implemented properly, the programme cost is a tiny fraction compared to the growth of your business.
ZERO RISK WITH OUR PROFIT GUARANTEE
We believe in our process.
So much so that if you follow the programme and don't make back more than you've invested, we'll continue coaching you for free until you do.
Plus, you get your first 14 days to make sure it's the right fit.
We take the risk seriously because we know investing in yourself can feel uncomfortable.
WHO IS THIS FOR?
PTExcel is specifically designed for personal trainers and fitness coaches who want to build a full-time online coaching business.
This mentorship is a great fit if:
✅ You're currently working on the gym floor and want to replace your in-person income online
✅ You're tired of split shifts, early mornings and late evenings
✅ You're struggling to get consistent online clients and want a proven roadmap
✅ You're willing to invest time, effort and energy into building a real business
✅ You're coachable, open-minded and prepared to take action
✅ You're serious about creating more freedom, flexibility and income in your life
WHO IS THIS NOT FOR?
❌ Coaches looking for a "get rich quick" scheme
❌ People who want success without taking action
❌ Coaches who aren't prepared to invest in their own growth
❌ Coaches who blame everyone else for their current situation
Our clients aren't just numbers to us.
Every coach who joins represents a real person with real goals, ambitions and responsibilities.
That's why we're selective about who we work with.
If we genuinely don't believe we're the right fit to help you, we'll tell you.
Because the goal isn't simply to enroll more clients. The goal is to help the right people build businesses that change their lives.
If that sounds like you, we'd love to speak with you.
Frequently asked questions
READY TO BECOME A FULL-TIME ONLINE COACH
If you've made it this far, you've probably realised something.
Continuing to do what you've always done isn't going to get you where you want to go.
If you're serious about replacing your gym-floor income, signing clients consistently and building a full-time online coaching business, the next step is simple.
Click the button below and answer a few short questions.
We'll take a look at where you are now, where you want to get to, and whether PTExcel is the right fit to help you get there.
If we genuinely believe we can help, we'll walk you through exactly what that would look like.
And if we're not the right fit, we'll point you in the right direction and give you clear advice on what we'd focus on next.
Either way, you'll leave with more clarity than you have right now.
Click below to apply.
NOT READY TO APPLY YET?
Get free training showing how PTs are replacing their gym-floor income and building fully online coaching businesses
MORE CLIENT RESULTS
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@matt.greenpt
0 to 25 online clients in 5 months
@relentless.247
From almost giving up PT to building a thriving business
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@fittoncoaching
From brand new PT to 20 online clients
@pavsavva
Over 30 new clients in 3 months
@helpandfitness
From new PT to 40 online clients and thriving online coaching business
@aaronrobertsonfit
From 4 to 17 online clients in 2 months
@fortyfit_coaching
From £2.5k - £7k/month whilst creating more freedom
@somerfitcoaching
0 to 24 online clients and £5k/month
@hedgergym
3 to 28 online clients
@l.i.training
From 5 to 22 online clients in 12 weeks
@bestphysique.uk
2 to 21 online clients in 12 weeks
@aaronchoi_pt
From overworked PT to 6k/month and an international client base
@howiept
From 8 to 30 online clients in 6 months
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@danbeyondnutritionuk
From struggling for leads to 30 online clients
in 4 months
@abcoaching_22
From 1 client to £5k/month
@theokaradimos
0 to 25 online clients in 2 months
@redefineucoaching
Fully booked hybrid client base at a higher price and a waiting list